Master new media, power new marketing. On November 20, a free open course kicks off in Hefei — a rare opportunity.
Affected by global economic instability, uncertainty and other factors, China's economy is in a period of major adjustment, and the pesticide and agri-input industry — deeply affected — stands at a critical juncture of shifting drivers, marketing models and business formats. Against this backdrop, how to read the trends, break out of involution and rise against the headwinds has become the question on every company's mind, and firms are working hard to find workable answers.
To that end, BNSD–Bangnongda and Nongxin Media are joining forces to hold the 2024 Pesticide & Agri-input New-Media New-Marketing Training Camp, together with the BNSD–Bangnongda–Nongxin Media Channel Customer New-Marketing Festival, on November 20, 2024 in Hefei, Anhui, under the theme "Beyond the trend, master the future".
Organizers: Pesticide Market Information Media; Bainong Sida–Bangnongda Crop Science Co., Ltd. Title sponsor: Bainong Sida–Bangnongda Crop Science Co., Ltd.
Time: November 20, 2024, one day.
Venue: Platinum Hanjue Hotel, Hefei (5111 Huizhou Avenue, Baohe District; 8.2 km from Hefei South Railway Station and about 50 km from Xinqiao International Airport).
Participants: partners of BNSD–Bangnongda–Nongxin Media, channel distributors, agricultural technology service organizations, large growers and farm owners, and other industry professionals.
Scale: an open session of about 300 attendees.
Theme: Beyond the trend, master the future.
Supporting media (in no particular order): Meitian Nongzi, Nongzi Jingxiaoshang, Nongzi Yu Shichang, Nongcai Baodian, AgroPages (World Agrochemical Network), Jiangsu Agricultural Science and Technology News, Anhui Pesticide Information, Shandong Pesticide Information, Nongzi Cankao, Yangtze River Delta Agri-inputs Information, Nongyao Zixun Wang, Yitiao Nongzi, Nongzi Toutiao, 191 Nongziren, Lingnan Nongjing, and others.
1. Training (morning of November 20)
(1) How agribusinesses can empower new marketing in the era of new-media traffic competition — Cai Zhiwen, founder of Caitou Agriculture Talks.
(2) Running a pesticide and agri-input WeChat official account, and how it empowers new marketing — Lao Mao, founder of Meitian Nongzi and Nongjike and a sannong self-media creator.
(3) The state of short video in the pesticide and agri-input sector and how to integrate it with new marketing — Li Kecheng, founder of New Engine Agriculture, host of "Chengge Talks Agri-inputs" and new-media marketing architect of Nongxin Media.
(4) Setting up livestream e-commerce scenarios for pesticide and agri-input companies, and the platform rules to watch — Yao Lingxu, General Manager of Harbin Hanwo Agricultural Technology Co., Ltd. and head of the Kuaishou sannong livestreamer incubation base.
A prize quiz will run between the presentations: each speaker will pose one to three questions based on their talk, with rewards for correct answers on the spot — fueling enthusiasm and engagement and improving learning results.
2. New-Marketing Festival (afternoon of November 20)
(1) BNSD product and technical application introduction.
(2) BNSD market layout strategy and future plans.
(3) Value sharing by key partners.
(4) BNSD announces its 2025 ordering discounts and incentive policies.
(5) BNSD–Bangnongda ordering session with channel distributors and New-Marketing Festival gala.